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Fashion Merchandising - News and Resources   Tags: 20th_century_fashion, designers, fashion, fashion houses, textiles  

Last Updated: Oct 4, 2017 URL: http://libguides.bhtafe.edu.au/NewResourcesFashion Print Guide RSS Updates

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Fashion Leads the Way at Box Hill Institute!

BOX HILL INSTITUTE'S recent research has identified FASHION as the top- selling consumer product bought using smartphones.

In response to those findings, Box Hill Institute has launched a new course that addresses new technologies within the fashion business.

Senior educator, Debbie Pratt, believes the institute’s new Bachelor of Fashion Merchandising addresses the rapidly changing retail landscape and associated purchasing behaviour.

“Successful fashion companies are engaging with customers through ‘omnichannel’ retailing, which is a mix of digital and physical experiences,” she says.

“This means there is a real need to address mobile technologies and purchasing behaviour within a fashion course.” Globally, digital retailing is headed towards 15 to 20 per cent of total sales but, interestingly, experts estimate that digital information influences about 50 per cent of store sales, with that number also growing rapidly, Pratt says.

“In fashion, it is not just about purchasing online, but about finding information on products and asking friends for their opinion.At the same time, retail stores are not going to go away. Research shows that physical stores boost online purchases," she says. The three-year Bachelor of Fashion Merchandising has four streams: Product Development, Traditional Merchandising, Digital Merchandising and Business.

The digital merchandising stream focuses on website development and social media with students required to create a virtual online fashion store.

“What is really important, is that it is still a bricks and mortar business,” Pratt says.

“That aspect is not going to go away, but fashion employees today need to be able to incorporate online technologies into their skill set, and to know the difference between merchandising for an online store versus a physical store. This course addresses that emerging skill set, and will ultimately make our graduates very employable in the fashion industry.” Pratt believes industry experience is equally important in gaining employment, so third-year students undertake a workplace internship to gain real industry experience in a fashion retail organisation.

“They also undertake a major industry project in consultation with a high-profile fashion retail brand,” she says.

“This project requires students to research, plan and develop a comprehensive merchandising solution; the real world experience will make them attractive to industry when they graduate.” Employment opportunities for graduates of the Bachelor of Fashion Merchandising include fashion buyer, merchandiser, visual merchandiser, product developer, retail manager, marketing assistant, or being self-employed by a fashion boutique or online retailer.

The course takes three years of full-time study and graduates have the option to proceed to a masters program.

Box Hill Institute is accepting applications for this course until the end of January.To apply through VTAC, change of preference applications are available, or, for direct entry, download an application form from boxhill.edu.au or call 1300 BOXHILL to arrange an interview.

This libguide  will be updated  with new titles, resources and news relevant to the Australian Fashion Industry. 

An interesting addition to this guide is a section on the IBIS World Industry Reports relevant to the Fashion Industry!

"IBISWorld industry research reports are powerful business tools that provide strategic insights and analysis on over 500 Australian industries. We produce Australia’s most comprehensive selection of reports, covering the entire economy – from Accounting Services to Zoological Gardens." Source: http://www.ibisworld.com.au/industry/home.aspx

 

MELBOURNE SPRING FASHION WEEK 2014 30th August to 7th September - Box Hill Students Showcase Waste Reduction and Sustainability in Fashion Design

Waste not, Want not- Zero Waste Project

Brought to you by Box Hill Institute

https//thatsmelbourne.com.au/msfw/event/curevnt5

 

 

Recent Books

If you have suggested ordering a title for the collection, it will generally be held for you to look at before it goes on display. So please let us know if it can go straight to display.

Cover Art
Apparel Merchandising - Jeremy A. Rosenau & David L. Wilson
Call Number: 687.0688 ROS
ISBN: 9781563674488


Cover Art
New Icons of Fashion Illustration - Tony Glenville
Call Number: 741.672092
ISBN: 9781780671048
Publication Date: 2013-04-16

Cover Art
Fashion Theory - Malcolm Barnard (Editor)
Call Number: 391 FAS
ISBN: 9780415413404
Publication Date: 2007-06-15


Cover Art
The Art of Fashion Draping - Connie Amaden-Crawford
Call Number: 646.4 AMA
ISBN: 1609012275
Publication Date: 2012-03-01

Cover Art
The Meanings of Dress - Kimberly A. Miller-Spillman; Patricia Hunt-Hurst; Andrew Reilly
Call Number: 391 MIL
ISBN: 9781609012786
Publication Date: 2012-10-09

Cover Art
How to Create Your Final Collection - Mark Atkinson
Call Number: 746.92071 ATK
ISBN: 9781856698429
Publication Date: 2012-09-05

Cover Art
Dress, Memory - Lorelei Vashti
ISBN: 9781743311011
Publication Date: 2015-04-01

Cover Art
Marketing Fashion - Patricia Mink Rath; Richard Petrizzi; Sandra Henderson-Williams; Penny Gill
Call Number: 687.0688 RAT
ISBN: 9781609010782
Publication Date: 2012-05-24

Cover Art
100 Ideas That Changed Fashion - Harriet Worsley
Call Number: 687 WOR
ISBN: 9781856697330
Publication Date: 2012-03-21

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