Design - graphic design, digital design

the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.

These 25 projects show how ammonites, lichen rosettes, honeycomb, and other natural forms can help you apply the rules of mathematics to create complexly beautiful works. Clear, paper-art-focused explanations teach you the principles of mathematics we see in nature, including the Golden Angle and Golden Spiral, Fibonacci numbers, and symmetry. Learn about using flaps and piercings with various projects, including "A Murmuration of Starlings.