These 25 projects show how ammonites, lichen rosettes, honeycomb, and other natural forms can help you apply the rules of mathematics to create complexly beautiful works. Clear, paper-art-focused explanations teach you the principles of mathematics we see in nature, including the Golden Angle and Golden Spiral, Fibonacci numbers, and symmetry. Learn about using flaps and piercings with various projects, including "A Murmuration of Starlings.
Packaging the Brand by Gavin Ambrose; Paul Harris
Call Number: eBook
Publication Date: 2018
the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Simply defined, package design is the discipline of creating the container, graphics and visible outer presence of a product a consumer buys at retail or might receive in the mail. This container may range from a simple bottle and label to an elaborate box or system of boxes and inner packaging.