Marketing and Public Relations

Help students understand how to create value and build customer relationships.

Includes marketing theories, concepts and real life applications, while providing a realistic overview of the marketing world.

A flagship marketing resource that provides an introduction to marketing concepts, strategies and practices

ground-up Australian text which has a unique and relevant perspective on the subjec

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.

Learn how to create value and gain loyal customers.

Bridges academic theory and real-world marketing knowledge

Includes greater coverage of digital marketing, social and interactive marketing.

Build an effective and practical digital strategy with this bestselling guide to digital marketing.

Explains how Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage.

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality.

Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance.