The Marketing Pathfinder by 
The Best Digital Marketing Campaigns in the World II by 
The new rules of marketing and PR: how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers - 8th ed. by Some of the Journals in online Library collection
Marketing -- Access via Business Source Premier 2013-10-01 - present
Marketing News -- Access via Business Source Premier 1972-07-01 - present
Marketing Bulletin -- Access via Business Source Premier 1990-05-01 - present
Journal of Marketing -- Access via Business Source Premier 1936-07-01 - present
Journal of Consumer Marketing -- Access via Emerald eJournals Premier 1994-03-01 - present
Marketing intelligence and planning -- Access via Emerald eJournals Premier 1994-02-01 - present
Journal of Services Marketing -- Emerald eJournals Premier 1994-03-01 - present
Journal of International Marketing -- Access via Business Source Premier 1993-03-01 - present
Journal of social Marketing -- Access Via Emerald eJournals Premier 2011-02-11 - present
Journal of Marketing Research -- Access via Business Source Premier 1964-02-01 - present
International Marketing Review -- Access via Emerald eJournals Premier 1994-02-01 - present
Marketing Management Journal -- Access via Business Source Premier 2000-03-01 - present
Journal of Business and Industrial Marketing -- Access via Emerald eJournals Premier 1994-03-01 - present
Principles of marketing by 
Marketing : theory, evidence, practice by 
Principles of marketing by 
International Marketing : An Asia-Pacific Perspective by 
Principles of marketing by 
Principles of marketing by 
Marketing by 
International marketing by 
Digital marketing strategy: an integrated approach to online marketing - 3rd ed. by 
Green to gold by 
Consumer behaviour and analytics: data driven decision making by 
Marketing analytics : a practical guide to improving consumer insights using data techniques - 3rd ed.. by Streaming Videos from ClickView
Marketing That Works. [electronic resource] - an excellent marketing mix, innovative market research techniques and competent staff are all clearly described
Online Marketing. [electronic resource] - This shows why online marketing is a vital part of every business model.
The Four P’s: Marketing Strategies. [electronic resource] - This programme focuses on how three different businesses effectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion.
Insights and Strategies : Brand Marketing. Insights and Strategies. [electronic resource] - With so many brands competing for our attention, businesses need to understand the importance of "cutting through", creating an experience through knowing and researching what your clients are seeking,
Advertising in the Digital Age. [electronic resource] - Features interviews with cutting-edge advertising and media professionals.
Business without Borders : Researching Global Markets. Business without Borders. [electronic resource] - This progamme explore key areas to consider when identifying global markets.
Videos in library
