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Marketing and Public Relations

An introductory guide to resources on Marketing and Public Relations.



Some of the Journals in online Library collection

Marketing  -- Access via Business Source Premier 2013-10-01 - present

Marketing News --  Access via Business Source Premier 1972-07-01 - present

Marketing Bulletin -- Access via Business Source Premier 1990-05-01 - present

Journal of Marketing  -- Access via Business Source Premier 1936-07-01 - present

Journal of Consumer Marketing -- Access via Emerald eJournals Premier 1994-03-01 - present

Marketing intelligence  and planning  -- Access via Emerald eJournals Premier 1994-02-01 - present

Journal of Services Marketing -- Emerald eJournals Premier 1994-03-01 - present

Journal of International Marketing -- Access via Business Source Premier 1993-03-01 - present

Journal of social Marketing  -- Access Via Emerald eJournals Premier 2011-02-11 - present

Journal of Marketing Research -- Access via Business Source Premier 1964-02-01 - present

International Marketing Review  -- Access via Emerald eJournals Premier 1994-02-01 - present

Marketing Management Journal  -- Access via Business Source Premier 2000-03-01 - present

Journal of Business and Industrial Marketing  --  Access via Emerald eJournals Premier 1994-03-01 - present

New Marketing and Public Relations Books and DVDs


Streaming Videos from ClickView

Marketing That Works. [electronic resource]  - an excellent marketing mix, innovative market research techniques and competent staff are all clearly described

Online Marketing. [electronic resource] - This shows why online marketing is a vital part of every business model.

The Four P’s: Marketing Strategies. [electronic resource] - This programme focuses on how three different businesses effectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion.

Insights and Strategies : Brand Marketing. Insights and Strategies. [electronic resource]  - With so many brands competing for our attention, businesses need to understand the importance of "cutting through", creating an experience through knowing and researching what your clients are seeking, 

Advertising in the Digital Age. [electronic resource] - Features interviews with cutting-edge advertising and media professionals.

Business without Borders : Researching Global Markets. Business without Borders. [electronic resource] - This progamme explore key areas to consider when identifying global markets.

Videos  in library