Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
site header image
COVID-19: To find out how the pandemic is impacting library services, please visit the Library website.

Marketing and Public Relations

An introductory guide to resources on Marketing and Public Relations.

New Marketing and Public Relations Books and DVDs


Streaming Videos from ClickView

Marketing That Works. [electronic resource]  - an excellent marketing mix, innovative market research techniques and competent staff are all clearly described

Online Marketing. [electronic resource] - This shows why online marketing is a vital part of every business model.

The Four P’s: Marketing Strategies. [electronic resource] - This programme focuses on how three different businesses effectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion.

Insights and Strategies : Brand Marketing. Insights and Strategies. [electronic resource]  - With so many brands competing for our attention, businesses need to understand the importance of "cutting through", creating an experience through knowing and researching what your clients are seeking, 

Advertising in the Digital Age. [electronic resource] - Features interviews with cutting-edge advertising and media professionals.

Business without Borders : Researching Global Markets. Business without Borders. [electronic resource] - This progamme explore key areas to consider when identifying global markets.

Videos  in library 

Box Hill Institute acknowledges that all of our learning sites are situated on the ancestral lands of the Wurundjeri people of the Kulin Nations and pay respects to the traditional custodians and their elders past, present and emerging.
© 2021 Box Hill Institute RTO: 4687 CRICOS: 02411J