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Marketing and Public Relations

An introductory guide to resources on Marketing and Public Relations.

New Marketing and Public Relations Books and DVDs

Videos

Streaming Videos from ClickView

Marketing That Works. [electronic resource]  - an excellent marketing mix, innovative market research techniques and competent staff are all clearly described

Online Marketing. [electronic resource] - This shows why online marketing is a vital part of every business model.

The Four P’s: Marketing Strategies. [electronic resource] - This programme focuses on how three different businesses effectively apply marketing strategies, focusing on the 4P's of marketing; product, place, price and promotion.

Insights and Strategies : Brand Marketing. Insights and Strategies. [electronic resource]  - With so many brands competing for our attention, businesses need to understand the importance of "cutting through", creating an experience through knowing and researching what your clients are seeking, 

Advertising in the Digital Age. [electronic resource] - Features interviews with cutting-edge advertising and media professionals.

Business without Borders : Researching Global Markets. Business without Borders. [electronic resource] - This progamme explore key areas to consider when identifying global markets.

Videos  in library 

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