LibGuides: Social Media for Business: Books, ebooks, DVDs etc.

New books on Accounting

Social media marketing - 4th ed. by Tracy L. Tuten
Call Number: 658.872 TUT

ISBN: 9781529731989

Publication Date: 2021

This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.
Social Media Marketing Workbook 2019 by Robert McDonald; Jason Miller
Call Number: 658.872 MIL

ISBN: 9781079686265

Publication Date: 2019, Ultimate ed.

The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media.
Social Media Marketing : a Strategic Approach by Melissa S. Barker; Nicholas F. Bormann; Debra Zahay; Mary-Lou Roberts; Donald Barker
Call Number: 658.872 BAR

ISBN: 9781305502758

Publication Date: 2017, 2nd ed.

The authors provide a variety of social media initiatives to help you keep up with the latest developments and enable you to weave current social media marketing campaigns and developments into your course.
Social Media Analytics by Matthew Ganis; Avinash Kohirkar
Call Number: 658.872 GAN

ISBN: 9780133892567

Publication Date: 2016

Insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media.
Social Media Communication by Jeremy Harris Lipschultz
Call Number: 302.231 LIP

ISBN: 9781138776456

Publication Date: 2015

This book examine platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, then explores and analyzes journalism, broadcasting, public relations, advertising and marketing.
Social Media for Fashion Marketing by Wendy K. Bendoni
Call Number: 746.920688 BEN

ISBN: 9781474233323

Publication Date: 2017

This book enable students to explore how Social Network Platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry.
Likeable Social Media by Dave Kerpen; Mallorie Rosenbluth; Meg Riedinger; Carrie Kerpen
Call Number: 658.872 KER

ISBN: 9780071836326

Publication Date: 2015, expanded and rev.ed.

Packed with brand-new case studies from today's emerging social sites, this updated edition helps you harness the power of word-of-mouth marketing to transform your business.
Social media marketing all-in-one for dummies by Michelle Krasniak; Jan Zimmerman; Deborah Ng
ISBN: 9781119696940

Publication Date: 2021

These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business.
Instagram Power, Second Edition: Build Your Brand and Reach More Customers with Visual Influence by Jason Miles
Call Number: 658.872 MIL

ISBN: 9781260453300

Publication Date: 2019 2nd ed.

This updated edition walks you through the steps of setting up your account, actionable monetization methods you can use, and how to integrate the social media platform into your complete marketing approach.
Digital marketing - 8th ed. by Dave Chaffey; Fiona Ellis-Chadwick
Call Number: 658.872 CHA

ISBN: 9781292400969

Publication Date: 2022

This edition provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology.
The Art of Digital Marketing by Ian Dodson
Call Number: 658.872 DOD

ISBN: 9781119265702

Publication Date: 2016

This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns.
Strategic Customer Relationship Management in the Age of Social Media by Amir Khanlari (Editor)
Call Number: 658.812 STR

ISBN: 9781466685864

Publication Date: 2015

Provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations.