Hospitality Management : Marketing

Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance.

Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation.

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality.

Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology.

Walks you through the steps of setting up your account and how to integrate the social media platform into your complete marketing approach.

Designed for first-year students, Elliott’s Marketing, 5th Edition offers students the perfect mix of marketing theory, strategy and practice.

Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing.

This book breaks down into simple applicable steps how to create your own videos, edit them, understand the formula behind creating a unique message that will speak to your audience!

By unpacking the art of video storytelling and revealing trade secrets, Jonathan Creek will show you how to make video that fits your brand.

This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.

This edition Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance.

Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets.

Outlines the major dimensions of the global business environment for students.

Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.

Myths of Social Media debunks the most commonly held myths and shows you how to use social media effectively for work and at work.

The latest research on superforecasting, scenario planning, foresight framework building and the creation and running of your own trend and innovation sprints.

Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business.

The book presents actual cases and data, giving readers invaluable real-world instruction.

Develop Your Marketing Skills outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives.

This fourth edition has taken a fresh look at one of the most popular British marketing texts.

This book simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation.

The new eighth edition of the pioneering guide to generating attention for your idea or business is jam-packed with new and updated techniques.

Through exploring topics like content marketing, social media, search optimisation and web analytics, Daniel Rowles develops a robust framework for brand planning and measuring the effectiveness of your brand campaigns.

This book has a focus on the new marketing: the new low-to-no cost online tools like blogs, podcasts, Facebook, YouTube and Twitter.

These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business.

This is a guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences.

This book presents an informative introduction to global production and ethical consumption.

This book analyses the process of decision making in marketing and the role of organisation. It examines the study of the organisational location and positioning of the marketing function.

REA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced.

Core issues covered include:
- marketing strategy
- analyzing the business environment

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans.

This book has a strong emphasis on implementation, mini cases, and questions and summaries in each chapter to reinforce key points.

This book explores how businesses and agencies large and small have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers.

This book guides the reader to an analysis of how to get the most from the internal marketing audit.

This book features a unique blend of core concepts and brief, international case studies in marketing.

Over the years this book has become synonymous with the topic itself.

Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing channels and strategy.

This book details the strategies for sustainable growth with topics like:
* Resource allocation in developed versus developing city markets
* Shifting the focus to city regions instead of central governments

This book combines the visions of several experts from the academic world and provides a structured framework with a wide approach to understand the new era of influencing, including the dark sides of it