Hospitality Management : Entrepreneurship

Featuring invaluable resources to give you the tools you need, this book is your one-stop guide to jump-start your entrepreneurial journey.

This book provides an overview of the theory, practice and context of entrepreneurship and innovation at both the industry and firm level.

This bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship.

A Silicon Valley icon - and inventor of the iPod and iPhone - dispenses valuable tips and life lessons for entrepreneurs at any stage in their careers.

Explores the economic, political, cultural, geographical, and technological environments that affect entrepreneurs.

Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers.

Simple Startup is aimed at those who want to make it really big, not just the home-based artisans, daycare providers, or dry cleaning stores.

This book shows you how to integrate entrepreneurship into your life by investing 10% of your time and 10% of your capital into side projects.

This is about developing valuable content, building an audience around that content, and then creating a product for that audience.

Celebrated CEO, Tim Brown, uses this book to show how the techniques and strategies of design belong at every level of business.

This textbook aims to guide, instruct and inspire the next generation of innovation designers, managers and leaders.

The authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities.

The information presented in this book is based on current evidence, rather than ‘informal knowledge’ or comments of specific entrepreneurs.

Gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world.

In the geography of the global economy, there are known ‘hot spots’ where new technologies germinate at an astounding rate and pools of capital, expertise and talent foster the development of new industries and new ways of doing business.

This book provides a window into the economic, political, cultural, geographical, and technological environments that affect entrepreneurs as they exploit opportunities and create value in economies across the world.

These hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion.

Papers in this volume focus on topics, perspectives, challenges, and visions of scholars in the area of entrepreneurship.

Making Ecopreneurs charts recent developments and remains highly relevant to researchers in the fields of sustainable business development and entrepreneurship.

This book assesses and attempts to push forward contemporary conceptualisations of contexts that matter for entrepreneurship, pointing in particular to opportunities generating new insights.

Rooted in strategic management research, Business Model Innovation explores the concepts, tools, and techniques that enable organizations to gain and/or maintain a competitive advantage in the face of technological innovation.

Ever wonder where big, breakthrough ideas come from?

In the geography of the global economy, there are known 'hot spots' where new technologies germinate at an astounding rate and pools of capital, expertise and talent foster the development of new industries and new ways of doing business.

This textbook introduces ideas, skills and models to help students understanding how creative thinking can aid problem-solving.

Presents a five-phase Discovery Process for staging and mapping the paths between analytical planning and market-centric, discovery-driven innovation.

Applies ecological principles to the concepts of creativity and innovation, arguing that creativity is a fundamental part of being human and showing that it can be applied to free thinking and the overall development of new ideas.

Innovation in Hospitality and Tourism presents empirical studies that identify the major "push and pull" factors of innovation in hospitality and tourism, providing vital information on how to measure innovation.

This book presents tools for measuring, monitoring, and reporting upon the Responsible Innovation process and the social, environmental, scientific, and economic impacts of innovations.