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Hospitality Management : Research
An introductory guide to resources on BHM01 Bachelor of Hospitality Management.
A practical, step-by-step guide that shows business students how to successfully conduct a research project, from choosing the topic to presenting the results.
Fully revised for the third edition, this text provides an advanced yet accessible introduction to the tools, terminology and research perspectives that students need to know in order to successfully complete research-based assignments.
This text presents a fresh approach to doing qualitative research. It offers a unique balance of theory and clear-cut choices for customising every phase of a qualitative study, including ways of analysing data and reporting findings.
With more than three-quarters of a million copies sold since its first publication, The Craft of Research has helped generations of researchers at every level.
The editors and contributors continue the tradition of synthesizing existing literature, defining the present, and shaping the future of qualitative research.
This text teaches readers how to plan, conduct, and write a research project and select and interpret data so they can become better consumers of research.
Every statistical tool presented in this book has a business application set in a global context and the many learning features and easy to use structure will engage and reassure each business statistic student.
Examines common data sets and the proper way to use such information when conducting research and producing informational reports such as profit and loss statements, customer satisfaction surveys, and peer comparisons.
Statistics
Business statistics: a decision-making approach - 11th ed. by Groebner, Shannon, Fry.
Continues the pioneering tradition of providing clear and concise instruction for understanding research and developing proposals for all three approaches.